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Anyone can make out related keywords to position their websites for. However, it’s the crafty webmaster who can find multiple keyword goldmines among the thousands of possibilities out there.

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It discovered that these gurus weren’t super characters. Some of them were chain tobacco smokers. Some of them were geeks. Any of them had drinking problems. Quite a few were muscle spasms. But many of them were really cool, too far. They were human.

The company should track and record optimization outputs. They should use tracking tools to measure traffic, rankings and conversion rate. You should get a monthly or quarterly report from these folks.